Ancillary Task
For our Ancillary task, I have chosen to create a digipak and a magazine advertisement. I have carried out research to make sure I know what a digipak is and how I can create my own.
What is a digipak?
A digipak is a type of packaging for CD's or DVD's which is typically made from cardboard with a plastic case including one or more plastic trays that can hold your chosen disc's. A digipak is virtually shatterproof and is used to protect the disc's inside.
Materials and sizing
Material: 300gsm card with matt or gloss varnish. Printed 4 colours (CMYK) or Pantone colours. Spot varnish, lamination and embossing available.
Dimensions (based on standard 4pp digipak): finished size of 139.5mm x 6mmx 125.5mm
The number of panels could be 4 to 6, 8 or more.
Originally used for the album packaging of leading musicians, the digipak and digipak family are now priced reasonably enough to be used for any CD or DVD project.
The digipak is an extremely versatile packaging. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels
For my own digipak I am going to create a standard 4 panel digipak as I want it too look simple and bold, not including too many pictures, putting more focus on the band than the music. Keeping it as a standard 4 panel means keeping my digipak tidy and sleek which will appeal to my artists audience.
For my own digipak I am going to create a standard 4 panel digipak as I want it too look simple and bold, not including too many pictures, putting more focus on the band than the music. Keeping it as a standard 4 panel means keeping my digipak tidy and sleek which will appeal to my artists audience.
My digipak inspiration
From looking at different digipaks and different styles, I have chosen to do a very simple but bold style to my whole layout.
Our song 'Right Here' - Rudimental, falls under the Pop/Electro music genre, so I decided to research digipaks from similer bands and artists of the same genre.
Firstly I began by looking at our chosen band 'Rudimental' and their current digipak. They have chosen a simplistic approach, however the use of the bold font for the band name emphasizes the strength of the album and the loud, 'out there' type of music. I really like how the band name stands out and how the background it very simple as it looks good but keeps the main focus on the content of the digipak.
I then went on to research similar artists such as 'Chase and Status'. This type of album cover is simple yet still very interesting. The use of the dog adds humor and the boldness of the yellow title against the black and white photograph works really well as it is showing a contrast in colours. I love the use of black and white as I think it looks sleek and 'cool'. It attracts the audience but the main focus is still on the music.
Lastly, I looked at Britney Spears' new album 'Femme Fatale' which I thought was very focused on Britney herself. A large photograph of herself spread across the front of the album against a white background, with the album name and then the artist name spread across can be seen. I like the simplicity of it, however, it seems as though the focus is on Britney Spears more than her music.
Digipak's in this type of genre seem to be kept very simplistic but very effective to the audience. As my song falls into the Pop/Electro music genre, I will adhere to the conventions of this genre's digipak.
CD'S and DVD's
The DVD Digipak is a popular alternative to the DVD box which is now widely used for feature film DVD releases which are special editions because it increases the value and creates a premium product.
CD and DVD DigiPaks make a big statement, they represent the ultimate custom packaging for your CD or DVD replication project. A DigiPak is also a more environmentally friendly option when compared with traditional plastic jewel cases or DVD cases.
